Why we exist

Apiphany is the only foundational AI model built for physical product development, empowering leading engineers & manufacturers to leverage their unstructured technical text.

What we do

We enable visionaries to build better products, faster.

Engineers deserve better. That's why we built Apiphany: to give engineering teams a specialized, intelligent platform that empowers them to uncover key insights.

Spend less time hunting for answers and more time building the future.

Spend less time hunting answers and more time building the future.

Founding Story

Engineers build the world we live in. At Apiphany, we’re building for them!

Raised by engineers, our founder witnessed firsthand the pain points and sleepless nights caused by the industry’s underserved inefficiencies. That’s why we set out to build the market-leading solution!

“The impediment to action advances action. What stands in the way becomes the way.” — Marcus Aurelius

Leadership

AI experts and product engineering forces of nature

​​Rebecca Trachtenberg

Founder and CEO of Apiphany, and third-time builder of solutions for manufacturing across companies like Toyota, Cummins, Boeing, Gulfstream, Baxter, and Rolls-Royce. A systems thinker with deep operational fluency, Rebecca brings a unique blend of technical expertise and customer empathy.

Ken Kelzer

As the former Vice President of Engineering at General Motors, Ken continues at the forefront of mobility through the application of AI. Leaders like Ken inspire bold thinking and power the next generation of intelligent solutions. At Apiphany, he brings decades of engineering expertise and a sharp eye for scalable innovation.

Ben LaRue

Serial founder and seasoned engineering leader who has built software platforms powering over a billion daily active users for companies like GE, CISCO, Agilent, and Novartis. A veteran of enterprise systems and high-throughput data pipelines, At Apiphany, he leads engineering ensuring world-class technology and deep domain expertise.

Ben Sklaroff

As the former CTO of Genesis Therapeutics, Ben Sklaroff has pioneered the future of medicine through the fusion of artificial intelligence and computational chemistry. His cross-disciplinary leadership spans pharma, materials science, and machine learning at scale. He is consistently redefining what is possible through AI.

Jeff Yanssens

A distinguished Chief Engineer at General Motors, he spearheaded the development of GM's electrified vehicle portfolio, including the 2017 Buick LaCrosse, a model that set new standards in performance and efficiency. Jeff brings decades of experience in systems engineering, vehicle integration, and program execution.

Patrick Barrow

Strategic consultant with 30+ years at Ford, leading AI/ML, workflow automation, and digital transformation across product development. Expert in Pega, data governance, and business process re-engineering for large-scale automotive innovation. His insights help bridge legacy systems with next-generation technologies.

Values

We move fast.
We care deeply.
We think big.

Our values drive us, fostering innovation, collaboration, and integrity while shaping a culture of respect and meaningful impact for our team and clients.

Drive Ownership
Dive deep into the data. Don’t stop at surface answers. Deliver real results.

Customers First
Focus on impact over ego. Listen, deliver value, repeat.

Think BIG
Be bold. Be collaborative. Be iterative. Build the platform that truly revolutionizes the engineering game.

Move Forward
Always be moving forward. No critiques without counter-proposals.

Find a Way
No map? No problem. Tackle complexity with grit and creativity.